About the founder

Joanna Cooper – Founder of FROM WITHIN

Photography by Vanessa Rowe

Joanna Cooper is a certified practising nutritionist (BHSc), cookbook author, lawyer, entrepreneur, human rights advocate, and mother of three, with over 18 years of experience in helping people achieve optimal health through nutrition and lifestyle. Growing up in Hong Kong with a Chinese father and Australian mother (both of whom had careers in medicine), Joanna’s Eurasian heritage instilled in her a deep respect for the healing power of food, believing that ā€œnutrition is medicineā€ from a very young age.

Joanna’s expertise spans a range of areas, including autoimmune conditions, hormonal balance, gut health, pre- and post-operative care, and health span optimisation. Her approach combines analytical skills honed from her legal background, culinary skills, and evidence-based nutritional science to create personalised strategies that empower clients to thrive. Joanna holds an LLB from UTS, a Master’s in International Relations from Sydney University, and a Diploma in Putonghua from Beijing Language & Cultural University. She is also Vice-Chair of the Ethics Committee and member of AARPN.

Photography by Vanessa Rowe

ā€œMy clients and friends trust me for advice and my programs because they see firsthand how my personal and proven approach to nutrition and lifestyle transforms health. It’s refreshing to see a wealth of supportive medical research recognising the power of nutrition in preventive medicine. At FROM WITHIN, I combine these timeless principles with modern science to help people achieve lasting wellness.ā€

Joanna Cooper

FROM WITHIN Supports

Looking and feeling younger can be achieved 100% naturally and what I ask my clients to do, is 100% backed by science. My approach is to make things as simple and as easy as possible.

  • Healthy eating and lifestyle habits for adults

  • Healthy eating and lifestyle habits for children

  • Nutrition and nutritional supplements for various health concerns

  • Natural solutions versus chemical ones

  • Whole food cooking

  • Looking and feeling younger

  • Embracing and maintaining a longevity mindset

There are three ā€œnon negotiablesā€ to health span and living an invigorating vibrant life:

01 . Sleep

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02. Exercise

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03. FROM WITHIN

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01 . Sleep - 02. Exercise - 03. FROM WITHIN -

Areas of Expertise

What our Clients are saying

My approach is to make things as easy as possible to get you started